Meet the Team

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Justin Tooley

Head Trainer/ Coach

Justin has over 20 years' experience in the fitness industry. He has been the Director of Strength and Conditioning for the Virginia Basketball Academy, and was a personal and group training instructor for 12 years at ACAC Fitness and Wellness Center. Justin has personally competed in bodybuilding, power lifting, and strongman events and won multiple times.


Westside Barbell Certified since 2012
NASM Performance Enhancement Specialist
Westside Barbell Special Strength & Conditioning Certified Professional Powerlifter
Kettlebell Concept Certified Crossfit Movement & Mobility


Virginia Basketball Academy Director of Strength & Conditioning – –
12 years experience personal & group training at ACAC Fitness & Wellness Center; Won in Bodybuilding, Powerlifting, and Strongman Events
Recipient of CVille Weekly‘s Best Trainer Award ’07 and ’12, Runner-up ’08 and ’16
Instructor for Crossfit Powerlifting Certification at Westside Barbell, Columbus, & Ohio
Past Holder of Multiple State & National Powerlifting Records

Reiley Rice

Reiley Rice


Reiley’s background comes from nearly a decade in gyms, with experience in Olympic Weightlifting, Bodybuilding, and general strength training. He was previously a Personal Trainer at American Family Fitness in Short Pump before attending the University of Virginia to study Psychology to pursue Sports Psychology. He is a Certified Functional Strength Coach (CFCS), and has just received his Bachelors degree in Psychology from UVA. Along with coaching, Reiley also trains for and competes in Olympic Weightlifting, taking third place in his weight class during his first meet this past August 2022.

Certifications/ Education

Certified Functional Strength Coach (CFCS)
Bachelor of Arts in Psychology from the University of Virginia


3rd in Mens 96kg at the Old Dominion Classic State Weightlifting meet